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About Us
Hong Lian Gim Kee

In 1947, the late Mr Ee Heng Lau founded Hong Lian Gim Kee (HLGK). From a modest wholesaler of rice and other food provisions, HLGK has grown over the years into one of the leading rice importers and exporters in Singapore with a wide variety of products marketed under the flagship brand known as “Golden Pineapple”.

Since then, HLGK has diversified into related businesses beyond rice. In 1990, the Golden Pineapple Sugar product range was introduced offering retail as well as bulk packs.

Currently, HLGK distributes their rice and sugar products to all major supermarket chains, provision stores, caterers, wholesalers, food-manufacturers, exporters and industrial end users. HLGK products have also been exported beyond Singapore shores to regional Asia.

HLGK - What We Stand For  


» Honesty

We never compromise the quality of our products and always strive to deliver the best.

» Low on prices

Our products are value-for-money at the most affordable prices.

» Good Services

With a committed sales team and also efficient logistic personnel, we always fulfil our customer orders on time and in the best conditions.

» Keeping up with times

We are a pro-active organisation always looking out for new developments or products in order to serve our customers efficiently and better cater to the staple needs of the consumers.

In short, we aim to deliver the best in quality, price and variety for our products while constantly improving to serve our customers or consumers better.

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